About the Brand
Aaree accessories is a beautiful amalgamation of skilled craftsmanship and various age old handcraft techniques like aari, filigree and meenakari by accomplished artisans. Lead by creative director Aashini Adani Patel, Aaree accessories is an innovative, versatile and functional jewelry brand striving to bring a refreshing break from mechanical fashion through omni channel distribution.
The heart and soul of the brand lies in designing classy as well as exquisite handcrafted pieces for buyers who love to pair their jewelry with varied styles and outfits, from everyday wear to festivals and weddings.
The name ‘Aaree’ was coined by Aashini’s mother, and the word literally means an age-old craftsmanship, used in all the major craft-oriented fields- of jewellery, fashion and carpentry.
SUPPORTING LOCAL ARTISANS
We at Aaree believe in building a community and support local artisans around us by reviving the age old techniques like meenakari and aari cutting. When you buy from us, in return you are supporting local artisans and we also urge everyone to buy handmade.
VALUE CREATION AT AAREE
We believe not only big corporates should be socially responsible, but every business that derives value from society must give it back. Aaree’s small contribution to the society is by- paying fair wages to the artisans, getting our packaging bags hand-crafted from – Utthan Talim Kendra (an NGO for differently abled), donating a fix percentage of our profits for charitable and development causes are few ways of giving back to the society.